Ducky Bhai and Aroob Jatoi Win Best Couple Creator at Pakistan Influencer Awards
Pakistan’s most famous creator couple added another trophy to their shelf on Friday night. Ducky Bhai and Aroob Jatoi won the Best Couple Creator award at the Pakistan Influencer Awards, beating out other nominated creator couples in a ceremony held on November 7, 2026.
The win was announced live on stage, with the couple walking up from the audience to collect their trophy as the crowd cheered. Videos and photos from the night spread across Instagram and Facebook within hours, with fans celebrating the couple’s latest recognition and critics questioning whether they deserved it.
It is the second major award for the couple this year. Aroob had already won Best Content Creator at the Sunday Special Icon Awards in August, an award she described at the time as her first.
The Moment on Stage
The award was presented by two hosts on a stage lit in blue and green, with the Pakistan Influencer Awards branding displayed on a large screen behind them. As the presenters read out the category, the screen showed the words “CREATOR COUPLE” alongside the nominees, before flashing “WINNER” in large letters.
Clips from the ceremony show Ducky Bhai and Aroob sitting in the audience as their names were announced. The couple reacted with smiles and applause before standing up and making their way to the stage through the crowd. Once on stage, they were greeted by the presenters, received their trophy, and posed together for photographs.
Aroob held the trophy aloft as the audience applauded, while Ducky took the microphone to deliver the acceptance speech. Speaking in a mix of English and Urdu, he thanked supporters, praised the talented creators in attendance, and said he was happy that an event celebrating Pakistan’s digital creators had taken place.
The ceremony was covered widely by Pakistani entertainment and news pages on social media, including Pulse Pakistan, Fashion Times Magazine, Startup Pakistan and Loug, all of which shared clips of the announcement and the couple’s walk to the stage. Startup Pakistan reported the win on November 7, the same day as the ceremony.
What They Wore
The couple dressed formally for the night. Aroob wore a floor-length black sequined dress with a sheer embellished jacket and carried a small clutch. Ducky wore a dark green patterned sherwani-style coat over a black shirt and trousers.
Photos from the red carpet showed the couple posing together against a backdrop carrying the Pakistan Influencer Awards branding and the logos of sponsors including EBM, inDrive, ARY Plus, Pepsi and L’Oréal. Aroob was also photographed on the red carpet holding a star-shaped trophy.
Fans in the comments praised Aroob’s look in particular, with many calling the black outfit elegant and complimenting her styling for the evening.
Who Are Ducky Bhai and Aroob Jatoi?
Ducky Bhai, whose real name is Saad ur Rehman, is one of Pakistan’s biggest YouTubers. He first rose to fame with his roast videos, in which he humorously criticised other Pakistani YouTubers and online trends, and later expanded into vlogging, gaming streams and reaction content. His gaming channel, Ducky Reloaded, draws large live audiences for streams of games including PUBG, GTA and story-driven titles.
Over the years, Ducky has built one of the largest online followings of any Pakistani creator, with a fanbase that calls itself the “Ducky Army”. His content has also made him one of the most talked-about figures in Pakistan’s digital space, with his videos regularly trending and his personal life followed closely by fans.
Aroob Jatoi is a lifestyle and fashion creator with more than 4 million followers on Instagram, where she shares fashion, beauty and lifestyle content. She and Ducky are married, and the couple frequently appear in each other’s content, from vlogs and travel videos to joint photoshoots.
Together, they are among the most recognisable creator couples in Pakistan, and their relationship has been a regular feature of both of their channels. That visibility is part of why the Best Couple Creator category suited them, as the award recognises couples who create content together rather than individual creators.
Aroob’s First Award Came in August
The Pakistan Influencer Awards win is not the couple’s first taste of awards recognition this year. In August 2026, Aroob won Best Content Creator at the Sunday Special Icon Awards, an achievement she celebrated on Instagram with a carousel of photos from the night.
In that post, she called the trophy her first award and thanked her followers, many of whom said in the comments that they had voted for her. Photos from the evening showed her in a light-blue embellished saree, holding the trophy on stage and posing with Ducky, who filmed her as she collected it.
The August win was a solo honour for Aroob. The Pakistan Influencer Awards trophy is different: it recognises the couple as a unit, and it is the first major award the two have won together under a couple category.
Mixed Reaction Online
As with most things involving Ducky Bhai, the reaction online has been mixed. Congratulatory messages poured in from fans, many of whom said they had voted for the couple and were proud to see them recognised. Others praised Aroob’s outfit and the couple’s appearance on the night.
But there was also a wave of criticism. Some users questioned what the couple had done to deserve the award, calling the recognition meaningless and arguing that other creators were more deserving. Defenders of the couple pushed back, pointing to the pair’s journey and their support for each other through difficult times, including Ducky’s legal troubles in recent years.
The debate is familiar territory for Ducky Bhai, whose career has always divided opinion. His roast videos made him famous but also made him enemies, and his huge following means almost everything he does draws both praise and mockery in equal measure. The award has simply given that debate a new occasion.
What Are the Pakistan Influencer Awards?
The Pakistan Influencer Awards is a ceremony celebrating the country’s digital creators, with categories covering different kinds of content and creators. The Best Couple Creator category, also described in coverage as Creator Couple of the Year, recognises couples who make content together.
Details about the ceremony itself remain limited. Startup Pakistan, in its report of the win, noted that it could not be independently confirmed when or where the awards ceremony took place, and no official statement from the organisers about the venue or the full list of winners was widely available at the time of reporting.
What is clear from the many clips and photos shared by attendees and media pages is that the event was a formal, stage-based ceremony with a large audience, presenters, and a red carpet, and that Ducky Bhai and Aroob were among its headline winners.
What This Win Means
For Ducky Bhai and Aroob, the award is another marker of their status at the top of Pakistan’s creator economy. Ducky has been one of the country’s most-followed YouTubers for years, and Aroob has built a major Instagram following of her own. Winning a couple category together formalises what their audiences already see: they are a creator partnership as much as a married couple.
For Pakistan’s creator industry, the ceremony is part of a wider trend. Awards nights for influencers and digital creators have become more common in Pakistan in recent years, as brands and organisers try to give the country’s online stars the same kind of recognition that film and television stars have long received. The presence of major sponsors on the red carpet backdrop, including Pepsi, L’Oréal and inDrive, shows how seriously brands now take the creator economy.
Whether the award silences Ducky’s critics is another matter. If the online reaction so far is any guide, it will not. But for the couple and their fans, the trophy on the night was the point, and the photos of Aroob holding it aloft on stage are the images that will be remembered from the Pakistan Influencer Awards 2026.
Disclaimer: This article is based on publicly available reports and social media coverage of the Pakistan Influencer Awards, including video clips from the ceremony shared by Pakistani entertainment and news pages. Some details about the ceremony, including the venue and the full list of winners, have not been independently confirmed. This article will be updated if further details become available.
